Rashtriya POSHAN Maah 2020 | UPSC

Rashtriya POSHAN Maah 2020 | UPSC


Rashtriya POSHAN Maah 2020

      WHY IN NEWS:

Self Help Groups and their federations of DAY-NRLM, MoRD participating actively in Rashtriya POSHAN Maah 2020 to improve awareness on health and nutrition issues across the country

MINISTRY? :-Ministry of Rural Development
SYLLABUS COVERED: GS 1 : 3 : Health : Malnutrition : Scheme


For PRELIMS go through aim , beneficiaries and the significance of this event .

For MAINS take a look at events , outreach and the campaign . Let us dive in !


The Scheme is for Holistic Nourishment to reduce undernutrition in adolescents, pregnant and lactating mothers and children.


  • POSHAN Abhiyaan (National Nutrition Mission) is India’s flagship programme, launched in March 2018.
  • National Council on India’s Nutrition Challenges’ on 24th July 2018 decided to celebrate the month of September as Rashtriya Poshan Maah.

Rashtriya POSHAN Maah 2020 | UPSC


The aim is to improve nutritional status of children up to 6 years, adolescent girls, pregnant women and lactating mothers .

  • Specific targets are focused for reduction in low birth weight babies, stunting growth, under nutrition and prevalence of anemia over next three years.


Identification and tracking of children with Severe Acute Malnutrition (SAM)

  • Plantation drive for promotion of kitchen gardens, state missions have been undertaking the following activities.


  1. Active participation of SHGs members and their federations .
  2. Organizing group meetings at SHG and its federations to discuss issues focussing on breastfeeding, Severe Acute Malnutrition (SAM) , nutri-gardens etc.
  3. Community cadres participate in events organized by various departments.e.g- VHSND, online discussion, webinars etc.
  4. Promotion of nutri-gardens in convergence with MGNREGS in a campaign mode.
  5. Encouragement to hand washing with soap, use of mask and social distancing in daily routine.
  6. Dissemination of key messages using technology platforms e.g. Whatsapp and online discussion platforms .


  • To ensure a holistic approach, all 36 States/UTs and districts are being covered in a phased manner.
  • Total 315 districts in 2017-18, 235 districts in 2018- 19 and the remaining districts in 2020 have been covered.
  • More than 10 crore people will be benefitted by this programme.

During POSHAN Maah 2019 Mission organized 11.39 lakh activities with 16.39 crore participants.

  • POSHAN Abhiyaan is not a programme but a Jan Andolan, and Bhagidaari, meaning “People’s Movement”.


  • DEPARTMENTS : The implementing departments /agencies like women and child development department through anganwari workers, health and family welfare department .
  • LITERARY LEVEL : This will be through ASHA, ANM, primary health centres, community health centres, school education and literary department through school.
  • AT PANCHAYATI LEVELPanchayat raj department , and rural development through self-help groups will carry out the activities and spread the message during the month.


  • This programme incorporates inclusive participation of public and private sector at large.
  • Under Poshan Abhiyan states/UTs need to achieve convergence .

This is through the close coordination between:

  • Department of women and child welfare
  • Health and family welfare
  • Drinking water and sanitation
  • Rural development
  • Panchayati raj
  • Education
  • Food and other concerned departments.

During this month activities related to nutrition awareness will be carried out by all the states/UTs up to the grass root level.


  • Poshan Abhiyaan intends to increase nutrition awareness among mothers of young children, adolescent girls, pregnant and lactating women.
  • Also the Abhiyaan intends family members (husbands, father, mothers-in-law) and community members, health care providers (ANM, ASHA, Anganwari worker) about key nutrition behaviours.

Rashtriya POSHAN Maah 2020 | UPSC



  • Eat balanced diet containing variety of foods that is rich in iron and vitamins.
  • Take milk and milk products, and iodised salt.
  • Drink safe water.

Get at least four antenatal checkups from nearest health facility.

  • IFA (Iron and folic acid) tablet and calcium supplementation
  • Promote for institutional delivery at nearest health center/ hospital.
  • Awareness about personal hygiene and cleanliness.
  • Washing hands before eating and after defecation.


Breastfeeding should be started within one hour of child birth.

  • Eat balanced diet containing variety of foods that is rich in iron and vitamins.
  • Take milk and milk product and iodised salt.
  • Regular IFA tablets (till 6 months after delivery) and calcium supplementation.
  • Drink safe drinking water.
  • Wash hands before eating and feeding child.
  • Personal cleanliness and hygiene of herself and baby.


  • Every newborn should be breastfed within one hour of birth.
  • Mothers should exclusively breastfeed their babies for the first six months.
  • Every infant should be given complementary foods on completing 6 months with breastfeeding continues till 2 years and beyond

Every child should be provided full immunization under Universal Immunisation Programme. 

  • From 9 months onwards give your child vitamin A supplementation and deworming syrup/tablet (from one year of age) twice a year.
  • Regular monitoring of the growth of infants and children with nutrition advice.
  • Every child who has diarrhoea is given sufficient oral rehydration solution and zinc supplementation.


Eat balanced diet containing variety of foods that is rich in iron and vitamins

  • Take milk and milk product and iodised salt
  • Take IFA blue tablet every week.
  • Maintain personal hygiene and menstrual hygiene
  • Take deworming tablet twice a year.
  • Drink safe water
  • Wash hands before eating and after defecation.


  • Ensure safe drinking water in the community
  • Every household safely disposes of child and animal faeces.

Every member of all households use toilet at all times.

  • Promote girls’ education, diet and right marriage age.
  • Cultivation of vegetables in the community for local use.

      IASbhai WINDUP: 

  • Events like Rashtriya POSHAN Maah provide an opportunity to fast track DAY-NRLM’s efforts to percolate key messages in an intensified manner.

Activities like Webinars, POSHAN rallies, POSHAN rangolis, POSHAN pledges have been initiated on ground.

  • In this way intended beneficiaries come together with key stakeholders across all administrative levels.


  • One of the activities is POSHAN Abhiyan ‘Recipe Contest’.
  • Citizens are invited to come forward, share nutritional recipes and contribute towards creating a healthier India.
     SOURCES:THE HINDU & PIB | Rashtriya POSHAN Maah 2020 | UPSC


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