e-Gopala App _ UPSC

e-Gopala App | UPSC


PM to launch e-Gopala App: a comprehensive breed improvement marketplace and information portal for direct use of farmers

      WHY IN NEWS:

PM to launch Pradhan Mantri Matsya Sampada Yojana on 10th September

MINISTRY? :- Ministry of Fisheries, Animal Husbandry & Dairying
SYLLABUS COVERED: GS 3: Agriculture : Fisheries : Aquaculture


For PRELIMS go through PMMSY scheme carefully . Look into the integrations this scheme has . e-Gopala App is one such example.

For MAINS what are the challenges of aquaculture and fisheries management in India ?


PM to also launch several other initiatives in the Fisheries and Animal Husbandry sectors in Bihar


  • Prime Minister will  launch e-Gopala App.


It is a comprehensive breed improvement marketplace and information portal for direct use of farmers.


  • At present no digital platform is available in the country for farmers managing livestock including buying and selling of disease free germplasm in all forms (semen, embryos, etc).
  • Availability of quality breeding services (Artificial Insemination, veterinary first aid, vaccination, treatment etc) and guiding farmers for animal nutrition, treatment of animals using appropriate ayurvedic medicine/ethno veterinary medicine.
  • There is no mechanism to send alerts on due date for vaccination, pregnancy diagnosis, calving etc.
  • The App will also inform farmers about various government schemes and campaigns in the area.
  • The e-Gopala App will provide solutions to farmers on all these aspects.



  • The Pradhan Mantri Matsya Sampada Yojana (PMMSY) is a flagship scheme for focused and sustainable development of fisheries sector in the country

The ultimate aim is to consolidate the achievements of  Blue Revolution Scheme.

PMMSY envisages many new interventions such as:

  • Fishing vessel insurance
  • Support for new/up-gradation of fishing vessels/boats
  • Bio-toilets
  • Aquaculture in saline/alkaline areas
  • Sagar Mitras
  • FFPOs
  • Nucleus Breeding Centres
  • Fisheries and Aquaculture start-ups
  • Incubators
  • Integrated Aqua parks
  • Integrated coastal fishing
  • Villages development
  • Aquatic Laboratories Network and Extension Services
  • Traceability
  • Certification and Accreditation
  • RAS, Biofloc & Cage Culture
  • E-Trading/Marketing
  • Fisheries Management Plans, etc.


  • With an estimated investment of Rs. 20,050 crores for its implementation during a period of 5 years from FY 2020-21 to FY 2024-25.
  • The scheme will be implemented in all States/Union Territories, as a part of AatmaNirbhar Bharat Package.

The investment of Rs. 20,050 crores under PMMSY is the highest ever in the fisheries sector

  • Out of this, an investment of about Rs 12340 crores is proposed for beneficiary-oriented activities in Marine, Inland fisheries and Aquaculture.
  • About Rs 7710 crores investment for Fisheries Infrastructure.


  • PMMSY aims at enhancing fish production by an additional 70 lakh tonne by 2024-25.

Increasing fisheries export earnings to Rs.1,00,000 crore by 2024-25. 

  • Doubling of incomes of fishers and fish farmers.
  • Reducing post-harvest losses from 20-25% to about 10% and generation of additional 55 lakhs direct.


  • PMMSY scheme primarily focuses on adopting ‘Cluster or Area based approaches’ .

It is primarily based on creation of Fisheries clusters through backward and forward linkages.

  • Special focus will be given for employment generation activities such as seaweed and ornamental fish cultivation.
  • It emphasizes on interventions for quality brood, seed and feed, special focus on species diversification, critical infrastructure, marketing networks etc.
  • Priority has been accorded for income generating activities under PMMSY.


  • Prime Minister will announce the establishment of Fish Brood Bank at Sitamarhi.

Two units of ‘Fish on Wheels’ assisted at Patna under Blue Revolution will be inaugurated. 

  • Prime Minister will also inaugurate the Comprehensive Fish Production Technology Centre at Dr. Rajendra Prasad Central Agricultural University, Pusa, Bihar.
  • The Center, with facilities for Seed production technology and demonstration unit technology for fish.

      IASbhai WINDUP: 

  • PMMSY is designed to address critical gaps in fish production and productivity, quality, technology and post-harvest infrastructure .
  • It is highly focus on management, modernization and strengthening of value chain, traceability, establishing a robust fisheries management framework and fishers’ welfare.
     SOURCES: PIB | e-Gopala App | UPSC

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