E-commerce Portal: ekhadiindia.com | UPSC

E-commerce Portal: ekhadiindia.com | UPSC

      HEADLINES:

The E-commerce Platform becomes another symbol of Ministry’s process re-engineering; this time through e-marketing

      WHY IN NEWS:

Ministry’s khadi arm- Khadi & Village Industries Commission (KVIC) launches E-commerce Portal: ekhadiindia.com

MINISTRY? :- Ministry of Micro,Small & Medium Enterprises
SYLLABUS COVERED: GS 2 : 3 : MSME : Trade

      ISSUE: 

On New Year’s eve, Khadi and Village Industries Commission (KVIC) unveils Khadi India’s official e-Commerce site eKhadiIndia.com.

E-COMMERCE PORTAL: EKHADIINDIA.COM

OVERVIEW

  • It is the first ever effort of the Ministry & KVIC in online & B2C outreach.
  • Necessitated by covid resultant restrictions on physical exhibition & marketing; KVIC steps up online sales & e-marketing.
  • It is a firm step towards Prime Minister’s ‘vocal for local’ call.
  • In addition to domestic market, the portal will help Indian local products & producers reach the global markets.

FEATURES

  • The website catalogues over 50,000 products under more than 500 varieties and various categories of locally made Khadi and Village Industries products.
  • The interest of our weavers, artisans, craftsmen and farmers has always been our top priority.

At the same time, ecofriendly and authentic Khadi & traditional village industry products made by them have always remained close to the heart of people of India

  • Portal will fulfill the customer’s needs and supply the products at their door steps.

KEY COMPONENTS

The Key Components of ekhadiindia.com that sets it apart from other online e-commerce platforms:-

  • Exclusively focuses on Khadi and Villages Industries products.
  • Authentic Khadi Trade Mark products will be available only through this portal.

It’s built on an ecosystem where any SME/Artisans/ Weavers can directly sell their products thus driving the country towards digital India and “Aatmanirbhar Bharat

  • The ekhadiindia.com website is at par with any other modern technology rich ecommerce portal.
  • Portal has also features of bulk orders and direct sellers registration.
  • A huge platform for all the stake holders in integration with KVIC/KVIB/PMEGP/ SFURTI/ MSME/ Entrepreneurs and   support to new MSMEs/PMEGP Units under the umbrella of KVIC.
  • Here   Institutions/ Units can directly sell/ship products to the customers.

OTHER FACILITIES

  • Customer care facility
  • All refund policy.
  • More than 50,000 users can use the Portal at the same time.
  • Social media compatibility.
  • Available in both website and mobile app versions.
  • Digitized Payment ecosystem.
  • Has pan India reach across 1.2Bn+ Population of 2400+ Cities /Towns 25600 from 29 States Last Mile Delivery.
  • Launched with a wide range of 1500+ Products across various consumer verticals.

SIGNIFICANCE

  • ekhadiindia.com is the first of its kind government online shopping platform to boost rural economy and become self-sustainable.
  • There has been a steady rise in demands for Khadi and Village Industries products over the last few years with 2018-2019 alone witnessing the surge of 25%.

The products range from apparel, grocery, cosmetics, home décor, health and wellness products, essentials and gifts

  • Cashing on the growing shift towards natural products, especially by the new generation consumers, KVIC is up for giving it all for repositioning India’s legendary brand Khadi.
  • The portal is also an answer to the call of youth demographics who prefer online shopping over offline shopping.

      IASbhai WINDUP: 

  • KVIC is one of the biggest employment  providers in the country and  which is bringing to life Prime Minister’s vision of Digital India through its various innovations.
  • KVIC envisages to emerge as a new age digital marketplace for weavers, artisans, craftsmen, farmers and micro/ small entrepreneurs of India with the Khadi and Village Industries.
     SOURCES:   PIB   | E-commerce Portal: ekhadiindia.com | UPSC

 

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